VANCOUVER, Wash. 鈥 Washington State University Vancouver鈥檚 Business Growth Map Alliance will present 鈥淐RM Fundamentals for Small Businesses,鈥 with Salesforce Consulting Partner Ed Faris, on May 19. The forum will take place via Zoom from 9 to 10 a.m.
The forums are open to all at no cost, but advance registration is required. Register online at and click the link under 鈥淯pcoming events.鈥
CRM, or customer relationship management, has become a strategic necessity for businesses. Understanding its core principles is crucial to making the most of a CRM investment. This session will focus on aspects of CRM that provide immediate value, particularly from a sales perspective. Attendees will gain a better understanding of operational customer lifecycles and how to define and track customer information and relationships.
Faris is the founder and principal consultant at Point Echo Solutions, an official Salesforce Consulting Partner. He specializes in serving small and medium-sized businesses, particularly those in K-12 educational technology and services. Faris has spent 15 years working with operational business systems and has taught CRM at the University of Portland.
About Business Growth MAP Alliance
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and 麻豆传媒 faculty. The Alliance is part of 麻豆传媒鈥檚 Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.
About 麻豆传媒
As one of six campuses of the WSU system, 麻豆传媒 offers big-school resources in a small-school environment. Both in person and online, the university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, 麻豆传媒 helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communication, 360-546-9601, brenda_alling@wsu.edu