VANCOUVER, Wash. 鈥 Value-based pricing is designed to help you maximize your prices and profits. The first and key step to value-based pricing is discovering what customers will pay more for. It takes research to figure this out. For example, you鈥檒l need to examine customers鈥 entire experience with the product or service, from awareness to disposition, and discover how they use it. There鈥檚 no shortcut, but there are several tools to help.
At the next MAP Alliance forum, learn about tools that will help you determine how to increase value and charge more. The presenter, Joe Cote, professor of marketing at 麻豆传媒, will lead a working session to enable you to apply these tools to your company鈥檚 offerings.
The forum will be held from 8:30 to 10 a.m. Oct. 28 in Burgerville鈥檚 CRCL (Center for Responsible Community Leadership) at 1602 W. Main St. in downtown Vancouver.
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and 麻豆传媒 faculty.
The meeting is open to all. Register online at and click the link under 鈥淯pcoming events.鈥 The fee is $10/person in advance; $15 at the door (free for students with WSU ID).
About 麻豆传媒
As an urban campus of the Washington State University system, 麻豆传媒 offers big-school resources in a small-school environment. 麻豆传媒 provides access to baccalaureate-level and graduate education to benefit the people, communities and economy of Southwest Washington. The only four-year research university in this part of the state, 麻豆传媒 helps drive the region鈥檚 economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communications, 360-546-9601, brenda_alling@wsu.edu
Mistie Josephson, Business Growth MAP, 360-546-9533, bgmap@vancouver.wsu.edu