Bachelor of Arts in Broadcast News, 2010, WSU Pullman
Founder and CEO, Spry
How long have you owned your business?
I’ve owned Spry for 15 years.
What inspired you to start your business?
My first job was in sales and account management for a digital marketing company. I quickly realized the services clients were paying for weren’t actually being delivered, so I taught myself how to execute them. My clients saw immediate results—and their gratitude showed me there was real need for honest, effective digital marketing.
When my paychecks started arriving late and sometimes in cash, I knew I needed to move on. My partner encouraged me to start my own business, and I felt compelled to do it—not just to offer better services but to educate people about what digital marketing should be. From day one, Spry has included classes, consulting sessions, and boot camps to help people understand and use digital tools themselves.
Tell us about Spry and your work in the community.
Spry focuses on “social media for good.” We help brands grow healthy, engaged online communities through managed social media services, consulting and training.
A key part of our mission is increasing digital literacy. We partner with organizations such as Clark College Community and Continuing Education, the Greater Vancouver Chamber of Commerce, the Downtown Vancouver Association and the Women’s Entrepreneurial Organization to provide community education.
In 2024, I co‑authored “Down the Rabbit Hole: Slowing the Spread of Misinformation and Propaganda on Social Media” with colleague Adrienne Harvey. Our hope is that it eventually becomes curriculum from middle school through college. We also host community misinformation nights, guest lecture at colleges across the Pacific Northwest and collaborate with school districts on online safety workshops for families.
We make our living helping businesses grow on social media—but we believe that collective digital literacy is the key to ensuring social platforms remain tools for learning and connection, rather than division.
What has been a memorable moment in your career?
Speaking at the 2025 Murrow Symposium was a highlight. Being invited to join a panel on misinformation felt like a culmination of my education, my decade of work in social media and the research that went into our book. It was an honor to be recognized in a field that deeply affects our communities.
Do you have any Coug traditions?
I was a Crimson Girl at WSU Pullman, and when our men’s basketball team reached the Sweet 16 in 2008, I traveled with the team to perform. A clip of me even made it into that year’s “One Shining Moment” video. Every March, my family and I rewatch it—still so fun!
What’s your favorite thing about being part of the Cougar community?
Pullman provided a close-knit, supportive environment where I could focus on my education, activities and friendships. As an alumna, I love the strong network of Cougs everywhere. I’ve enjoyed returning to both the Pullman and Vancouver campuses as a guest lecturer and sharing my entrepreneurial journey with students.